There are many different ways in which we – the public – use our different channels of social media when we are viewing sporting events. It doesn’t seem to matter if a person is present or not present at a sporting event – we look up results regardless to see them live – for example through our Twitter feeds if we follow that particular athlete or sports team. “Social media provides users with real-time updates, scores and statistics for every team, 24 hours a day.” (Jernigan, 2014)
How do you use the internet or your social media channels online? Do you tweet a selfie and tag the sporting event in order to get a retweet for recognition, do you “check-in” on Facebook to say we are there, or do you simply browse the live results that come streaming into your Twitter feed?
There are many different ways that we use social media and for many different reasons (Jernigan, K 2014), however 5% of people that were interviewed for used social media in order to read about athletes. (Finn, G 2011) People who use digital media more than others in order to look up sporting events results is the more likely to be young to middle aged people, as the elderly people don’t use digital media nearly as much as younger people do due to certain restrictions and barriers.
There are different types of reasons as to why the elderly do not use social media as much as young people such as – lack of literacy skills, no access and socio cultural reasons such as the influence of their parents. All of these examples are barriers to many people going online and using social media to look up sporting events results live, see the live twitter feed if they do not have an account or looking at Facebook photos from the events. These people may also be impacted by gender, race, socioeconomic status, primary language, location, disability, educational level and age.
This video shows you how to get the elderly to overcome barriers and fears over using digital media and ways in which you can get elderly people online – https://www.youtube.com/watch?v=BN8K1SQMz7Y
Jernigan, K. (2014)Social Media’s Role In Sports Marketing (Online) Available at: http://www.knighteady.com/social-medias-role-in-sports-marketing/ (Accessed 27 April 2015)
Kumar, A. (2014) Trends – Sports and the Second Screen (Online) Available at: http://1000heads.com/2014/10/trends-sports-and-the-second-screen/ (Accessed 30 April 2015)
Pew Research Centre. Social Networking Fact Sheet. (Online) Available at: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ (Accessed 29 April 2015)
Finn, G. 2011 Survey: Most Use Social Media To Keep In Touch, Not To Follow Celebrities Or Find Dates (Online) Available at: http://searchengineland.com/survey-main-social-media-use-is-to-keep-in-touch-not-to-follow-celebrities-or-find-dates-101204 (accessed 29 April 2015)
Ariyachandra et al (2009) Seniors’ perceptions of the Web and social networking, Issues in Information Systems X(2)